GA4 Structure: Understanding the relationship between Accounts, Properties, and Data Streams to match your business needs.
Installation Methods: A breakdown of the three ways to install GA4—manual code, CMS integrations, and the recommended Google Tag Manager approach for maximum flexibility.
5 Essential Configurations: How to immediately set up data retention (switching from 2 to 14 months), internal traffic filters, and session timeouts to ensure your reports are clean and accurate.
Reports & Explorations: A tour of the interface, including acquisition and engagement reports, and how to build custom "Explorations" for deeper analysis.
AI with Analytics Advisor: How to use the Gemini-powered advisor to ask questions about your data, along with tips on how to verify AI-generated answers
Open access course
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